Disney Consumer Products: E-Commerce Copywriting
I joined the team at DCPI when they were facing an influx of about-to-launch product. In this in-house, 40 hour/week role, I interfaced with buyers for Disney Store, Parks (Walt Disney World and Disneyland) to market hardlines and softlines at DisneyStore.com.
Supported seasonal promotions across various brand collabs
I supported seasonal promotions (holiday, back to school) and collaborations (Dooney & Bourke, Vera Bradley, Jim Shore, PartyStore.com), including offering exclusive / limited edition buying opps and members only promos for event-specific launches (D23 expo).
Teased and sustained launches at Parks and Studio
Interfaced with other creative teams (photography, graphic design) to market softlines and hardlines – home goods, back to school, party, costume, apparel, jewelry, accessories, and more. Teased and sustained attraction launches (Pandora – The World of Avatar) and featurette and show launches (Olaf's Frozen Adventure) with exclusive products.
Marketing product launches
I crafted coherent messaging around new product lines (e.g., Ufufy plushes) per buying team and corporate guidelines, often with highly detailed product guidelines.