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Disney Consumer Products πŸ‘Ά

Disney // Product Marketing + E-Commerce

SUMMARY

SUMMARY

I joined the team at DCPI when they were facing an influx of about-to-launch product. In this in-house, 40 hour/week role, I interfaced with buyers for Disney Store, Parks (Walt Disney World and Disneyland) to market hardlines and softlines at DisneyStore.com.

Supported seasonal promotions across various brand collabs

Supported seasonal promotions across various brand collabs

I supported seasonal promotions (holiday, back to school) and collaborations (Dooney & Bourke, Vera Bradley, Jim Shore, PartyStore.com), including offering exclusive / limited edition buying opps and members only promos for event-specific launches (D23 expo).

Teased and sustained launches at Parks and Studio

Teased and sustained launches at Parks and Studio

Interfaced with other creative teams (photography, graphic design) to market softlines and hardlines – home goods, back to school, party, costume, apparel, jewelry, accessories, and more. Teased and sustained attraction launches (Pandora – The World of Avatar) and featurette and show launches (Olaf's Frozen Adventure) with exclusive products.

Marketing product launches

Marketing product launches

I crafted coherent messaging around new product lines (e.g., Ufufy plushes) per buying team and corporate guidelines, often with highly detailed product guidelines.