Starbucks: Product Development
On this exciting project, I positioned Starbucks to innovate and launch new breakfast and tea products by synthesizing Starbucks senior corporate brainstorms, focus group sessions, and trend expeditions—all into actionable product development and marketing insights.
Due to confidentiality of not-yet-released products, I can't share the actual copy here. Here's a sample of one of our final deck deliverables. Just email me if you want specific copy.
I worked closely with chief strategists to identify marketing insights
After culling through a lot of data and even more notes, I condensed focus group experiences into actionable insights on: market segmentation, expansion, customer acquisition, pain points in work flow, store layout, POS, packaging, and brand perception. Phew!
I wrote and curated final deliverables
I assembled these insights into final deliverables – including curating lookbooks, data-driven consumer profiles, slide decks outlining need states, barriers to entry, trends, and product descriptions.
Wrote product descriptions + front of bottle copy
I also worked on auxiliary projects which included product descriptions and copy for brand new CPG goods.